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PMP优质流量上线,Avazu mDSP打通媒体全流量

2015-12-01 11:32:10

在以往的程序化购买中,Open-RTB充分挖掘了媒体的长尾流量价值,在公开的Exchange中进行变现并非难事,然而对于追求品牌效应的广告主来讲,PMP(私有竞价市场)才是他们关注的话题。

如何一方面实现高效的程序化媒体交易,同时又能消除公开交易模式带来的不确定性?满足广告主对优质用户获取的买方需求、对广告预算做到心中有数,Avazu mDSP近日给出了答案。

 

11月底,Avazu mDSP正式对广告主开放多平台的PMP流量,帮助广告主和发行商实现双赢。此次PMP(私有竞价市场)的公开,打通媒体的全流量,为广告主锦上添花提供参与优质流量竞买的机会,尤其对品牌广告主来讲实属利好消息。

 

PMP规则并不复杂:媒体方给受邀参与竞买的广告主授以固定的Deal ID,仍以竞价方式进行流量购买。对广告主而言,轻松获得与其匹配的优质流量,同时预算也得到了保证。

广告主通过与Avazu mDSP沟通,获取所有PMP流量资源,确定要购买的流量后,Avazu mDSP提供对应的Deal ID,瞧!获取优质流量,就这么简单。如果您还想了解更多细节,请发邮件至:[email protected]

图片1

图:程序化购买模型

 

Avazu mDSP注册连接:http://mdsp.avazutracking.net/home/