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As a pioneer in programmatic marketing, tens of billions of proprietary and 3rd party traffic are traded on our marketplace. We offer a one-stop performance marketing solution, Powered by cutting edge predictive analysis and optimization algorithms, to make every dollar budget spent more targeted and effectively.

Mission & Vision

Connecting the dots

We create our value by tackling all sort of complexities and challenges faced by our customers in the globalisation process with providing competitive and differentiated products & solutions.

Core Value


Keep up the promiseAdhere to business and individual ethnical standards; Maximize benefits for clients, shareholders, and employees


Take the responsibilityResponsible for product quality, company’s reputation, colleagues, families, and society

Team Spirit

Work hard and collaborateHelp each other and share oftenContribute and take the challenge


Innovation in technology and productsInnovation in management and servicesKeep up with technology advancement and pursue excellency

Management Principals


Respond fast and dare to try out new things


Openness and Transparency; Collaboration and Sharing


Learn about the problems and solve them


Learn from each other; Keep up with new technology


Find the talents and retain the talents


Yi Shi is the founder & CEO of DotC United Group, a technology startup . He studied computer science, economics and management at Goethe University in Frankfurt. He has over ten years of experience in the fields of machine learning, programmatic marketing, and marketing automation .

Under the leadership of Shi, DotC United Group was selected into 2017 Pitchbook Global Unicorns, ranked in the "2017 Chinese Unicorns List" by the Ministry of Science and Technology and listed in Hurun Greater China Unicorn Index 2018 Q1. Shi was recognized three times by Forbes as China's and Asia's top 30 under 30 entrepreneurs, and honored by Fortune China 40 Under 40 2016, Hurun 30 Under 30 for China 2017, 36Kr 36 under 36 Great Entrepreneurs 2018, Tiger Roar Ten Years Outstanding Digital Technology Person in China Digital Marketing 2019, and 2019 CFS "Best Youth Role Model", and GTC 2020 Excellent Global Leader Award,HuXiao 2020 Tiger Roar Figure Award.


2020 - So far Cheung Kong Graduate School of Business

2015 - 2016 CEIBS (China Europe International Business School)

2007 - 2009 Goethe University Frankfurt (Johann Wolfgang Goethe-Universität Frankfurt am Main)


2020 HuXiao “2020 Tiger Roar Figure Award”

2020 GTC Excellent Global Leader Award

2019 Hurun 30 Under 30 for China

2019 CFS "Best Youth Role Model"

2019 Tiger Roar Ten Years Outstanding Digital Technology Person in China Digital Marketing

2018 36Kr 36 WISE Great Entrepreneur under 36

2018 Member of Tiger Roar Awards Panel

2017 Hurun 30 Under 30 for China

2017 Forbes 30 Under 30 Asia

2017 Forbes 30 Under 30 China

2016 Fortune 40 under 40

2014 Forbes 30 Under 30 China