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With In-stream Video Ads, Avazu mDSP Makes It Easy for Advertiser to Engage More Users

2015-10-22 14:48:27


This week, Avazu mDSP rolled out In-stream Video Ads delivery to all clients. Advertisers could upload MP4 video creatives which will be played in a publisher’s player before, during and after (pre-roll, mid-roll and post-roll) the Internet videos. The in-stream video ads look like television commercials, and typically last 15 to 30 seconds. In Avazu mDSP, 45-second long video is supported too.

In-stream Video Ads

Mobile video ads is by far the fastest-growing sector in the digital ad industry. What is the best way to approach a success video marketing? Brand advertisers prefer to in-stream video ads because they’re more likely to engage users, especially with younger users who are all but blind to banner ads. And in-stream video ads benefit the content provider so that they’re widely accepted.

Technology no longer sets the bar; advertisers now have nearly a minute to tell a story to users. We’re excited to see great content coming to win the viewers’ hearts.

Learn more here: