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This Privacy Policy describes your privacy rights regarding our collection, use, storage, sharing and protection of your personal information. It applies to the Avazu website and all related sites, applications, services and tools regardless of how you access or use them. More detailed information about our privacy practices and our contact information for any questions is available at the Avazu Privacy Center.

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In-Banner视频广告，Banner广告新玩儿法

2015-09-20 13:05:18

如今互联网用户的眼睛，大都具备广告自动过滤功能，在营销者开始鼓吹Banner广告冬天来临的时候，究竟怎样才是一个Banner广告打开的正确方式？In-Banner视频广告的出现，多少抓住了一部分用户的眼球。

视频广告对在线广告的贡献越来越突出，In-Banner视频广告效果与在线视频广告一样，能给目标用户传达更加丰富的产品信息。

Avazu紧跟趋势推出In-Banner视频广告投放，将营销人员上传的广告创意以压缩视频的形式投放到传统Banner广告位上。In-banner视频广告是Avazu mDSP部署原生广告之后的又一新的广告活动投放类型。

in-banner video 1

Avazu mDSP支持的广告活动类型

与专门投放到视频播放器里面的In-Stream视频广告不同，营销人员可充分利用传统banner广告库存进行视频广告的投放。

目前In-Banner视频广告支持MP4格式的广告创意，创意大小为常见的Banner尺寸300×250，320×480，480×320。播放时间有15s、30s和45s三种选择。系统对创意大小和时间进行自动压缩与剪裁。广告展示后，视频的声音开闭可由用户自己设置。

in-banner video 2

300×250（左）320×480（右）In-banner视频广告示意图

in-banner video 3

480×320 In-banner视频广告示意图

对期望尝试视频类广告的广告主来讲，In-Stream视频广告通过播放和分享次数、评价级别来加深广告主与用户的交互，In-Banner视频广告则以用更简单、直接的方式实现广告展示。