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Avazu Announces Expansion of U.S. Data Center to Meet Growing Demand for RTB Advertisings

2015-09-21 12:18:39

It is said even if you have never been to Ashburn Virginia in the U.S., some of your data must travel there before. More than half of the world data run in Ashburn. Tech giants namely Facebook, Amazon and Microsoft had data centers in Ashburn.

Lately, Avazu announced a strategic partnership with Softelayer and successfully finished all service and application migrations to Softlayer data center in Ashburn. The company’s presence in the key markets reflects the growing demand for its full suite of programmatic buying, RTB solutions and client managed services. The other partners of Softlayer are Whatsapp, Dropbox, Metlife, Nexage, Simpli.fi, Yashi, Mobfox, Clicktale, Tencent, NetEase and so forth.

“We have seen a tremendous increase in requests for RTB advertising from our clients in the U.S. New features are released on a weekly basis. We always think ahead, prepare well in advance, so we migrated our servers to new data center with higher speed connectivity to guarantee the quality of our services.”

This migration has significantly increased the efficiency of the communication between mDSP servers and its partner’s. Test data suggests the delay from Avazu to one of its partner Smaato has dropped from 20ms to 1.5ms.

Human beings are not able to tell the difference between 20ms and 1.5ms, yet for the 100ms bidding process, every millisecond counts for a successful auction. The saving milliseconds could be used to analyze user behavior, optimize bidding, and deliver ads to clients who are more likely to take actions.

The programmatic buying based on RTB is the fundamental and also the trend of a smart, precise and real-time ad solution. With a more power IT infrastructure, Avazu is able to help marketers achieve higher ROI.