On January 14th(last Thursday), “The First Tencent Programmatic Ad Exchange Partner Summit＆Annual Award in 2015” was held in Beijing. Lin Jinghua, the Vice President of Tencent Group, Luo Zheng, the General Manager of Tencent Social Advertising department attended the summit, advertisers and partners from the industry were present at the summit as well. All of the guests kept optimistic about the disrupting of the programmatic exchange market which is brought by Tencent Social Advertisement, and explored the latest progress and future development about Programmatic Ad Exchange. As Tencent’s future strategic partner, Avazu was invited to the summit Huang Ying, Head of mDSP, and Zhang Yufei, Product &Operation Manager attended this summit personally.

The First Tencent Programmatic Ad Exchange Partner Summit

Lin Jinghua, the Vice President of Tencent Group

As the social giant in China, Tencent has loaded ten billions of traffic. Its core social platforms, QQ and Wechat have more than 800 million active users, covering 90% of Chinese Internet users, and perform excellently in terms of user engagement and time spent. Tencent social network advertising offers more efficient user-targeting ways and variety of scenarios to advertisers.

In September, 2015, QQ show advertisement via DSP presenting

In terms of Tencent mobile advertising, the average daily exposure of mobile Qzone newsfeed has been over 300 million. The average daily exposure of QQ music open screen is 20+ million. The total exposure of Tencent Ad Alliance, including open screen, interstitial, banner and native has been more than 540 million. Tencent social advertising has absolute advantage in programmatic exchange with great quantity and high quality traffic, and Wechat has finished the traffic from official accounts in December, 2015. The daily exposure of Tencent programmatic Ad exchange has been over 3 billion.

Preferred Deal of Mobile Qzone traffic overseas, help promote Marketing effective

As a technology-driven platform, Avazu owes the world’s latest synchronization technology, history data from about 6000 advertisers, constantly updated arithmetic, device re-targeting, IP targeting, GPS targeting and other accurate targeting methods, all of which can satisfy premium advertisers’ demand of PMP. And now the technology and service of our platform has been in matured period.

By connecting with the largest traffic platform in China, Tencent Guang Dian Tong, Avazu mDSP is expecting to take advantage of Tencent social media data, so as to maximize the traffic value and get effect that traditional advertising can’t. By showing the whole process of advertising, the digital marketing chain is completely transparent. As the New Year has come, Avazu mDSP will not only make great breakthrough in technology, but also build an open and transparent platform for advertisers, collect and reintegrate the premium resource and data, and offer effective KPI for advertisers by cooperating with Tencent and other internet traffic platforms. What’s more, Avazu mDSP can make customized service adapting each specific brand on the premise of advertisers’ freedom of choice, and then build a steady connection for media and advertisers.

Eva Huang(right),Avazu Head of mDSP & Yufei Zhang(left), Avazu Product &Operation Manager

Eva Huang, Avazu Head of mDSP

 Avazu mDSP has been focusing on connecting more than 30 offshore traffic for such a long time and already has a daily exposure of 5 billion traffic in China. However, it cannot satisfy domestic clients’ increasing demand. Hence it is really a new journey for Avazu mDSP to step into domestic market by connecting with Tencent Ad Exchange. Up to now, both Tencent and Avazu mDSP have reached a consensus in terms of cooperation mode and direction, and the traffic is expected to be connected at the end of this month.

If you need to learn more information, please send an email to [email protected].