On December 18th, Internet and Mobile Association of India (IAMAI) hosted the 3rd Mobile Marketing Summit in Bangalore successfully. Professionals and industry thought leaders from Yahoo, Facebook, Titan and other key players in mobile marketing field made further discussions about the current hot topics.

If we are to take 30% y-o-y growth, the market size of digital advertising will be 3,500 Rupee Crore (about $ 529 million) in 2015 compared with 2,750 Rupee Crore (about $ 415 million)in 2014.Though it is still at a nascent stage, planners have woken up to embrace the power of the digital medium.

As a participant in the summit, Avazu also benefited greatly. Now let’s review some of the great insights!

1. Nadeesh Ramachandran, VP, Sales & Strategy, VServ

In the last 5 years, mobile internet penetration has created a huge market for marketers. Mobile has radically changed consumption behavior and there is no better way at the moment for a brand to engage with the audience at a personal level.

2. Neeraj Roy, MD & CEO

Participants

By 2017, the Indian advertising industry will be around $10 billion and 20% or $2 billion of the market size will be digital and mobile marketing. The potential is huge. The time has come for us to bring the store to the consumer rather than taking the consumer to the store.

3. Lavin Punjabi, President, Affinity

Lavin Punjabi, President, Affinity

Brands will continue to evolve as per modern day lifestyles and habits of their consumers change. Today, almost half of the time spent on media consumption comes from mobile, 45% to be precise. That’s where the audiences are. And the budgets there are 2% of total media spends. To tap into the growing mobile advertising sector, brands have to do 2 things – 1). Break out mobile advertising into a dedicated team. It’s a medium worthy of its own line item Stop considering it a subset of Digital. Why? Because mobile is much richer than your conventional desktop advertising. It’s new. It’s fresh and it’s powerful. 2). Engage with your agencies and go beyond basic metrics like CTR and Sales Look for effectiveness of each mobile media option independently, and pick the one that works for your brand category.

4. Anuj Kumar, Co-Founder & MD, Affle

Mobile advertising is experiencing phenomenal growth in India led by the overall growth in the App and E-commerce economy. According to a perspective on the growth of Mobile Marketing, We remain very confident of the market momentum continuing and see significant growth opportunities for ROI and data driven mobile advertising with aggregated intelligence from intent, behavior and transaction information.

5. Prabhakar Tiwari, CMO，PayU

Mobile is a very active and dynamic medium, which has enabled marketers to target consumers with right contextual filters like never before; however the advertising game is still about right messaging for relevant product/service with interesting creative layering. Marketers should not forget these basics in all the hoopla surrounding mobile marketing and focus on innovating around consumer life context.

6. Dippak Khurana, Founder & CEO, Vserv

Mobile is at a tipping point. It is imperative for all stakeholders to reinvent to flourish in today’s mobile marketing ecosystem. For most companies – the option is to Disrupt or get Disrupted.

 Panel discussion

Though it is the first time to participate in the summit, Avazu were definitely profitable and had learned more about Mobile Marketing. We brought with us premium advertising resources and services to global partners. Hence, Avazu would like to discuss the further development of Mobile Marketing with peers around Asia.

Booth and Business introduction

Clients and staff photo

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