In the past of programmatic media buying, Open-RTB has made the best of media long-tail inventories. It is not that difficult to monetize in the open auctions, however, advertisers, especially brands are paying more attention to PMP (Private Marketplace) when it comes to build brand awareness.

Is there a way to grow your business with high efficient programmatic ad tech, and reduce uncertainty about trading in the open marketplace at the same time? Avazu mDSP said yes! The answer tells advertisers how to obtain high-quality users and set appropriate advertising budget.

At the end of November, Avazu mDSP has formally opened PMP deals to advertisers on several platforms. It helps advertisers acquire traffic in a wider range and guarantee the budget; the most importantly, PMP offers brand advertisers premium audience who are most likely to care about their business.

How does PMP work? It’s pretty simple! The media assigned the fixed Deal ID to advertisers who have been invited to participate in the trading; traffic is then bought by the winner of the bidders among the qualified parties through a real-time-bidding process.

Advertisers are now welcomed to consult with Avazu mDSP for interested PMP traffic, and when the negotiation is done, Avazu mDSP will offer corresponding Deal ID. Well, it couldn’t be much easier to get premium traffic! If you need learn more information, please send an e-mail to [email protected].

“programmatic” transactions types by IAB

To get your Avazu mDSP account, you may apply here: http://mdsp.avazutracking.net/home/