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Key Insights to the Chinese Games Market

2014-05-20 20:56:08

At Avazu, we are dedicated to providing the total picture when it comes to the Chinese games market. To coincide with the growing global importance of the Chinese games market and companies. We summarize below key insights for you as a snapshot of Chinese games market research.

  • According to the most authoritative local games market report recently published by the Game Publishers Association Publications Committee (GPC), the Chinese games market reached $13.8 billion in 2013, slightly higher than several estimates from Western research companies, which could be down to scope and definitions;
  • In China, Apple’s iPhone and iPad take a quarter of Chinese mobile games revenues. The total 2013 mobile games revenues are stated to be $1.9bn. This exceeds expectations published earlier by Niko partners in September last year ($1.2bn) and Newzoo in June ($1.5bn). Authorities expects to adjust its projections for the Chinese market;
  • Three quarters of spending by Chinese mobile gamers takes place in a wide variety of local Android stores, of which 360 Mobile Assistant, Tencent MyApp, Wandoujia, Gfan, Baidu App Store and Anzhi Market are amongst the most popular, in addition to the stores of the three main mobile operators. Recently Alibaba announced they will add mobile games to their Taobao market place;
  • One of the most popular PC game download destinations in China, Ali213.net, offers over 7,000 free PC game downloads including almost all major Western PC games. The Western games are unofficially localized versions with add-on software developed by the website staff themselves. For example, GTA V has been downloaded for free over 10 million times from Ali213.net, illustrating that Western game IP is very popular in China. At the same time, GTA V has sold around 35M legitimate copies of its game to date worldwide.